12-Week Intensive Course

Brand Identity Development Mastery

Transform brands through powerful visual storytelling. Master logo design, brand guidelines, and complete identity systems that make lasting impressions in the marketplace.

€1,299
Full Course
12
Weeks
3
Real Projects
Enroll Now
Brand Identity Design Process

What You'll Master

Comprehensive brand identity design skills that transform you from beginner to professional brand designer.

Logo Design Excellence

Master the art of creating memorable logos that capture brand essence. Learn concept development, sketching techniques, and digital execution.

  • Typography in logos
  • Symbol creation
  • Versatility testing

Brand Guidelines Mastery

Create comprehensive brand guidelines that ensure consistent brand application across all touchpoints and mediums.

  • Color systems
  • Typography rules
  • Usage guidelines

Visual Identity Systems

Develop complete visual identity systems including business cards, letterheads, and digital applications.

  • Print applications
  • Digital assets
  • Brand extensions

12-Week Curriculum

Progressive learning path from foundations to professional mastery

1-3

Foundation & Research

Brand psychology, research methods, and design principles

Learning Objectives

  • • Understanding brand psychology and consumer behavior
  • • Market research and competitive analysis techniques
  • • Brand positioning and messaging frameworks
  • • Design thinking and creative process development

Deliverables

  • • Brand research presentation
  • • Competitive analysis report
  • • Brand strategy document
  • • Mood board creation
4-6

Logo Design Process

Sketching, concepting, and digital logo creation

Learning Objectives

  • • Traditional sketching and ideation techniques
  • • Logo types and structural analysis
  • • Digital logo creation in Adobe Illustrator
  • • Logo refinement and iteration process

Deliverables

  • • 50+ logo sketches
  • • 5 refined digital concepts
  • • Final logo presentation
  • • Logo versatility testing
7-9

Brand Guidelines Development

Creating comprehensive brand style guides

Learning Objectives

  • • Color theory and palette development
  • • Typography selection and hierarchy
  • • Brand voice and tone guidelines
  • • Usage rules and restrictions

Deliverables

  • • Complete brand guidelines document
  • • Color palette with specifications
  • • Typography guide
  • • Logo usage examples
10-12

Identity System Implementation

Real-world applications and client presentation

Learning Objectives

  • • Business card and stationery design
  • • Digital applications and social media
  • • Client presentation techniques
  • • Brand extension strategies

Deliverables

  • • Complete brand identity system
  • • Client presentation materials
  • • Portfolio case study
  • • Final project presentation

Professional Tools You'll Master

Industry-standard software and techniques used by top design agencies

Ai

Adobe Illustrator

Vector logo creation and brand asset development

Ps

Adobe Photoshop

Mockups, presentations, and visual applications

Id

Adobe InDesign

Brand guidelines and presentation layouts

Fi

Figma

Digital prototyping and collaborative design

Transform Your Career in 12 Weeks

Complete brand identity mastery with personal mentorship, real client projects, and career support.

€1,299
Full 12-Week Course
or 3 payments of €433
12 weeks of intensive training
Personal mentor assigned
3 real client projects
Portfolio development
Career placement support
Industry networking access
Lifetime alumni network
Certificate of completion
Start Your Brand Design Journey

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Master Brand Identity Design in Greece's Growing Creative Market

Brand identity design has become increasingly crucial in Greece's competitive business landscape, where companies are recognizing the strategic value of professional visual communication. This comprehensive course addresses the growing demand for skilled brand designers who can create compelling visual narratives that resonate with both local and international audiences.

The Greek market presents unique opportunities for brand designers, particularly in sectors such as hospitality, food and beverage, technology startups, and cultural institutions. Our curriculum incorporates Mediterranean design sensibilities while maintaining global relevance, preparing students to work with diverse client bases and cultural contexts.

Professional brand identity development extends far beyond logo creation, encompassing strategic thinking, market research, psychological understanding of consumer behavior, and comprehensive visual system development. Students learn to balance creative expression with business objectives, ensuring their designs not only look exceptional but also drive measurable business results.

The brand design industry in Greece has experienced significant growth, with local agencies securing international clients and Greek startups gaining global recognition. This course positions students to capitalize on these opportunities by providing both foundational design skills and advanced strategic thinking capabilities that distinguish professional brand designers from general graphic designers.